hai Guys ..... Marketing Again !!!!! ....Well Kotler in his recent visit to india made a statement saying that ..Marketing
through internet is the next big thing !!!! and those who dont follow this would miss the strategic edge !!!!!
When
it's all about internet ....Its all about your website ....... Yes .. You should have a long neck to stand tall .... Its all
about the small and important things that the customers look in your website....and finally they get frustrated when they
are caught in a merry go round... kind of experience in ur website ......
Every commercial website should have a long
neck ...so you can deliver maximum value with scarce resources ... Get the " Customer Care words " ..For example if u have
a tourism website...Ask people the tasks they most wanted to complete on a tourism website ... Tasks like vacation planning
, accomodation etc.... And then get the top ten care words ...and then design your website...so that customers can navigate
easily and get what they want in a less time !!!!! So Jus have a long neck to stand tall !!!!
Learning : Dont make
the customer wait ... Getting the "Customer Care words helps the customer to easily navigate your website ...You can make
more sales ...Better delivery..makes the customer fell that you are in his side....so go get the customer care words which
the customers look for ...and then design your website...Companies should learn this from starbucks !!!!
